Search, Social and Personal Branding for Savvy Freelancers and Contractors
Want to stand out on LinkedIn? Avoid describing yourself as
Are you the responsible type? Guess what: far too many LinkedIn bods think they are for potential employers’ liking, too.
In fact, “responsible” was used twice as often as any other old hat self-descriptive adjective potential candidates used on LinkedIn in 2013.
Is there any other strategy you can deploy to describe yourself differently? Perhaps so, but please don’t tell employers you’re “strategic”, either.
That was second in the 2013 list and appeared in all five of the main qualificant territories used to map the network’s dodgy buzzwords.
As the Entrepreneur.com article hints, rather than describe what you think you can offer, describe what you do.
► showcase your work;
► provide tangible examples of how you’ve made a difference;
► engage with other members so that they know you and your work first hand.
They can then willingly endorse your profile with the skills you claim to possess (without having to check your profile to see if you measure up to LinkedIn’s prompts).
We, as freelancers, contractors or entrepreneurs, must realise two things:
► authenticity is hard to fake;
► more and more decision-makers see the potential of scouting out new recruits on social media to help them realise brand awareness across the web.
The more our updates and niche authority become prevalent factors in aligning us with our own personal brand (think Google Authorship for a second), the more important it is our status updates reflect what we’re truly about.
We decide what our online legacy will say about us. Do we want to be a clone, no foundation of our own? Or build a rock-solid online presence that stands the test of time?