All this fuss over a little hash - sheesh!?!?
Hashtags have long been the basis of discoverability on Google+. Way back in September 2011, I honestly thought they were an attempt by Google+ to mimic Twitter. Shows what a twit I was.
Back then, you had the ability to “save searches”. If you often searched for the same hashtag, the same search would be available again and again beneath your Circle list dropdown across your top Google+ toolbar.
It was a super-efficient way to segregate your market, your interests and your influencers - even if you didn’t realise that’s what I was doing at the time. Ahem.
That facility disappeared in the Great Google+ Makeover of Summer 2013.
Whilst everyone else was bemoaning the loss of the stream as they knew it (and the arrival of 3 streams and humongous images), losing the saved hashtag search was the biggest faux pas in the new design IMHO.Move out of your comfort zone: bye, bye saved search; hello Explore
Little did I know then that #GooglePlus had #Explore in mind. Yes, Explore
will be a way (when it ever hits the UK) of searching the streams based on hashtags you frequent.
However, these tags/queries are more than a way to navigate the Plus based on your preferences - or as per the three streams I unwittingly created almost 2½ years ago.
These clickable queries - because that’s the mechanical property of a hastag when you get down to brass tacks - give us an insight into what data Google may be storing about us, too.Say what?
As +Mark Traphagen
explains in his below article for +Plus Your Business!
, in Google-speak, Semantic search is learning the relationships between entities.
In other words, the topics that we are endorsed for as authors (or even curators) of content by our peers and followers here on G+ (and beyond with the +1 button), we are also becoming #KnownFor by +Google+
(and one would suspect plain old Google) algorithms.
This isn’t the time or place to open up the whole #AuthorRank debate again. However, some people may be more willing than others to interpret the depth of associations between hashtags, what we’re known for and the combined accumulation towards our Knowledge Graph presence.What does this mean, then?
Authorship is alive and well, despite the cull at the end of last year.
Not only are authors granted such status based on the quality of their content, but social signals also play a large part in vouching for their authority in specific niches.
I have a theory that there’s an element of volume, breadth and time-span involved in Authorship, too, but I need to do more work on that to prove it. Especially as some authors appear in SERPs with very few G+ followers. Again, that’s for another day. };¬\
That doesn’t change the fact that:
• our insight into/authoring of content;
• being associated with its topics/hastags;
• and the garnering of #SocialProof for that acumen
are being linked to hashtags to make the stream look pretty with blue links. Neither are those tags there for navigation alone.Think about it:
how much juice does a link with appropriate anchor text pass to your site on the Web at large? Especially from authority domains?
Doesn’t a hashtag do a similar job here on Social Media? Especially if one of your niche’s influencers +1 or » gasp!
« share your content?
Okay - I’ve waffled for far too long; Mark has much more to say on the topic and far more eloquently. So here he is »
ooh - a p.s.
- in SEO circles to which I’ve been privy, there’s a suspicion that over-optimisation of hastags will be treated the same way that keyword stuffing has been slapped by Google on web-pages far and wide.
That, in itself, may be another pointer to the realisation of how much Power is in the simple hashtag. You have been warned. Have a nice day. ☺http://click-to-read-mo.re/p/60Eb